Good Deed report Essay Example | Topics and Well Written Essays - 500 words

Good Deed report - Essay Example The supervisor approved the commendation and agreed to send it the next day; furthermore, he added a $300 bonus for Roseanne’s actions and a commendation for her trainer. The supervisor is pleased with Roseanne’s handling of the concerns of the customer, which shows her training and personal work ethics, so he includes a bonus for her and a commendation for her trainer. He describes the work of customer representatives as sensitive emotional labor. He emphasizes the importance of bonuses in financially compensating excellent workplace actions. This bonus shows that the company values exemplary employee attitudes and behaviors. In Roseanne’s case, it is impressive that after only two weeks in the job, she shows remarkable dexterity in handling complex cases and infuriated customers. The supervisor further commends her trainer, who is also happy with Roseanne’s performance. The trainer uses Roseanne as an example for new trainees. Customer service agents are at the forefront of serving and making customers happy. If they do something right, they get a commendation and positive performance review. But if they go beyond their duties and excel in doing so, they deserve a bonus. Hence, the supervisor approved the request and positively reinforced commendable workplace behaviors. Employees, who go above and beyond the call of duty, have to be properly commended to reinforce their good behavior. Reinforcement studies in the workplace suggest the importance of timing positive rewards in sustaining and spreading positive behaviors. On 25 September 2012, Roseanne Blythe, a customer service and sales agent, was about to end her shift when an irate customer called in. She did not only restore a disgruntled customer’s faith in the company, she also increased revenues, when that customer opened twenty accounts amounting to $5,000 every month. Hence, I recommend for her to get a public commendation for the positive performance

Amazon.com - Not Your Average Bookstore Case Study

Amazon.com - Not Your Average Bookstore - Case Study Example Other than customer comments, Amazon websites records numbers of customers, the products they review and pages they visit. After analyzing those records, Amazon recognizes sale/purchase patterns and makes business strategies accordingly. Is Amazon using disruptive or sustaining technology to run its business? A disruptive technology is the one that creates new market and value network. Amazon.com mostly incorporates disruptive technology. For instance; when Amazon website was formed, books purchase constituted a very small fraction of the items for sale but with the launch of Amazon online bookstore, it has redefined book’s market. People visit Amazon websites to read reviews on a book and make decision about purchasing the book. Things didn’t stop there; Amazon launched its book reading application, Kindle. It is an eBook reader and uses e-Ink technology which consumes very small battery power, this way people can take their collection of favorite books anywhere they w ant. Other applications like Amazon S3, Vine and Amazon MP3 all offer new technologies. Interactive interface technology used by Amazon really makes the shopping experience worthwhile. Online Music downloading and online storage application such as S3, all count as disruptive technologies. How is Amazon using personalization to keep its customers loyal? Amazon incorporates personalized recommendations to keep its customers loyal. ... ications like Amazon.com Auctions, zShops (independent third party sellers) and Amazon.com Marketplace (here customers can buy and sell used items), Amazon is offering almost everything to its customers on their fingertips. All of this contributes to increasing customer loyalty. How has Amazon used technology to revamp the bookselling industry? Amazon has completely refurbished the bookselling industry. Amazon bookstore has become a trademark name for book publishers and customers. For instance, Jeffery Bezos, the CEO of Amazon implemented a smart business strategy by making virtual book store accessible from all across the globe. When Bezos first initiated the list of 20 items online, books were a small ticket item on it, but later when Amazon created thousands of virtual book stores, Amazon Bookstore became a house hold name for book purchases. No book store could store 5 million books published each year but Amazon. Technology enabled Amazon to handle such a large amount of data a nd make it available to customers. It won’t be exaggeration saying that eBook concept was popularized by Amazon. Later with the introduction of eBook reader, Kindle; Amazon totally revamped the bookselling industry. Kindle incorporates another technology to download books for its eBook readers through ‘Whispernet’ on a wireless network, ‘Sprint Nextel Network’. Initial offering from Kindle included over 90,000 books, magazines and journals. How can Amazon use mbusiness to increase sales? There is tremendous potential in mbusiness or mcommerce. According to the research firm Strategy Analysts, mcommerce industry was supposed to be exceeding $200bn by 2005 with 350 million customers generating $14bn annually, and this is 2012, it is easy to figure out what potential mbusiness

Failed States and Effective Division of Labor Strategy in the Future Assignment

Failed States and Effective Division of Labor Strategy in the Future Post-Conflict Reconstruction Projects - Assignment Example Somalia, a country rated as number one failed state in the world, is either controlled by the foreign military or by the Al-Shabab militia. Warships from several countries patrol the waters off Somalia to curb the pirates (Kaplan, 2010). It is estimated that about 2 million people have fled Somalia and sought asylum elsewhere (Foreign Policy, 2010). This has also been seen in Afghanistan where the Taliban and foreign troops have more control of the country. Failing or failed states experience an economic decline, this is the case in Zimbabwe and North Korea where tyrannical regimes have stolen money from their economies leaving their markets on a verge of collapse. This has led to inequality with few elites benefiting from the national resources while the majority remains poor. This has also been witnessed in Democratic Republic of Congo and Sudan. In Niger, a country also rated as a failing state, the government cannot provide vital services such as healthcare and education leading to a high illiteracy rate and high infant mortality rates. Zimbabwe has experienced a high rate of brain drain and it is estimated that one out five Zimbabweans has left the country in such of greener pastures. Failed states have also experienced a high rate of human rights deprivation as is the case with Sudan where brutality has been employed to subdue rebelling regions. This has led the president to be indicted for war crimes (Foreign Policy, 2010). Division of labor among states, international institutions, and non-governmental organizations should follow the following guidelines to ensure that they are effective in the context of future post-conflict reconstruction projects. Leadership roles should be left to the people of that country. The international community should just come in to provide assistance in solving the problems of that country.

Different kinds of short story Essay Example for Free

Different kinds of short story Essay As there are varieties of subjects, themes and art, there are various types of a short story. Some of the types are ancient tales, humor, satire, fantasy, biography, education, local color, and history. Lets us have a glimpse on each one of them in this article. 1. Ancient Tales It is the power of the utilization of the ancient form of the tale in the modern short story. Italian writer Giovanni Vergas The She-Wolf (1880), and Chinese writer Yeh Shao-Chuns Mrs. Lis Hair are remarkable examples. 2. Fantasy Fantasy stories are nothing but the fair combination of the old tales tradition and the supernatural details. The fine examples of such stories are British writer John Colliers horror fantasy Bottle Party (1939), Irish author Elizabeth Bowens The Demon Lover (1941), and British author Sakis Tobermory (1911). 3. Humor These types of stories are meant for producing surprise and delight. You will see that the most famous humorous tales and fables were written by the Americans. Mark Twains The Celebrated Jumping Frog of Calaveras County (1865), and Joel Chandler Harriss The Wonderful Tar-Baby Story (1894) are remarkable. There is serious humor in the works of Americans like Eudora Weltys Petrified Man (1939) and Dorothy Parkers The Custard Heart (1939). 4. Satire The main purpose of satire is to attack the evils of society. There are writers who wrote stories of sober satire. Austrian author Arthur Schnitzlers Fate of the Baron (1923), and American Mary McCarthys The Man in the Brooks Brothers Shirt (1941) are known for their somber satire. 5. Education Story Such stories revolve around the education of the main character. The good example is American educator Lionel Trillings Of This Time, of That Place (1944). 6. History History types deal with a life story or historical event. Weltys A Still Moment (a 1943 story about naturalist John James Audubon) is fine example of story dealing with history event. 7. Local Color These types of stories deal with the customs and traditions of rural and small-town life. You can enjoy the local color in the stories of George Washington Cable, Maria Edgeworth, Sarah Orne Jewett, and Mary Wilkins Freeman. These are some of the types you may find in sort story genre. In recent times, stories have more local color, diversities in the representations, making use of dialects, and vernacular impressions. The story writes have been taking somewhat flexibility in writing stories as they wish.

Strategies to Develop Patient Centred Care

Strategies to Develop Patient Centred Care Sneha Praveen MIS Practicum Final Report Analysis of online patient reviews and its effect on healthcare providers Introduction With the advent of social media, online forums have become a major platform where users share their views and these platforms affect all the involved stakeholders sometimes positively and sometimes adversely. Word of mouth has become an important tool for publicity and sometimes a bad review posted without ulterior motives can do much damage. Most of such reviews and posts that we read on platforms like twitter, Facebook and online forums affect our decision making as we tend to trust judgment of others. But healthcare as an industry is still not very patient centric and not enough importance is given to patient’s opinion. This case is even more valid in the context of USA as there is no official channel for patients to leave their reviews and experience about a healthcare provider. This is very surprising as all other industries food, retail, and consumer industries revolve around what customers have to say and millions of dollars are spend on â€Å"customer satisfaction†, whereas, healthcare industry still relies on their processes without bothering to collect feedback from patients they serve. The main reason accredited to this could be that as payers, insurance companies and as service providers, physicians play the most important role. Patients in this context are mere subjects of treatment who are assumed to be not very vigilant of their own health condition. But is this situation same all around the world? And if not, then US healthcare needs to adapt and learn from such countries to improve its care and service quality. One such online forum implemented in the United Kingdom is â€Å"Patient Opinion†. This forum acts as a bridge between patients and healthcare providers to help improve the healthcare quality provided by National Health Service (NHS) to its citizens. In this paper, I will analyze data collected from patient opinion forum and present by findings answering how USA can benefit from a review outlet like Patient Opinion and how this forum has helped NHS to improve their quality and service. Why Patient-Centric Care: It is well proven that any industry benefits from customer reviews and helps in reducing cost and improve service. Slowly, healthcare needs to move towards Patient-centered care which supports active involvement of patients and care givers. It means being responsive to patient’s preferences, needs and feedback to ensure that service quality improves and slowly there is more involvement of patient in healthcare delivery and design. [1] A patient centered care has below attributes [2]: Whole-person care. Coordination and communication Patient support and empowerment Ready access Autonomy A patient centered care focus on guiding patients by giving them information about options and risks. It means considering patient’s preferences and background and valuing their feedback. According to 2001 Institute of Medicine a focus on patient centered care is one of the factors constituting high quality health care. Source: http://hcca-act.blogspot.com/2011_11_01_archive.html The current system is physician centered which means that effective care is defined by physician’s standards and skills instead of centering on patient’s satisfaction from the service rendered. For example- orthopedic surgeons use the Harris Hip score to judge the success of a hip replacement. This was designed solely by physicians and does not include any feedback from patients to include their satisfaction from the procedure [3]. Thus, it is impossible to correctly define the output of any model in healthcare until the patient experience has been taken into account for. What Patients Want Most tools that we use to judge patient satisfaction or outcome of a medical service cannot be accurately quantified. Also, the success metric for a medical care varies from physician and patient’s point of view. An example of such tools was administered by Steward.et al in 2000 where many physician-patient interactions were audio taped and patients rated these conversations. After analysis, it was deduced that patients recovered faster, had better emotional health and perceived the care as satisfactory if the care was patient-centered. The faith of patients on their healthcare providers increased when there emotional needs were taken care of by the physicians leading to less number of diagnostic tests and fewer referrals. A similar methodology can also be used to study physician empathy. Researchers at Jefferson University developed the Jefferson scale to test physician’s empathy where physicians rated their own empathy but this scale could not be used to judge patient satisfaction. Thus, a new scale called Jefferson Scale of Patient’s perception of Physician Empathy was used which judges patient’s rating of physician’s empathy which correlated to patient’s satisfaction. Mostly what patients want is a relationship of empathy with physicians, who can help them communicate with the problem and develop a personal relationship with them. The perception of care is different from physicians and patient’s point of view and we need to move our focus from â€Å"what’s the matter† with our patients to â€Å"what matters† to our patients. [1] Hindrance in achieving true patient centric care One of the most crucial factors stopping US in achieving true patient centric care is the current reimbursement system and focus on physician practice model. There is no measure in US to gauge the quality of care, empathy and relationship of a physician with patients. Reimbursement is not correlated to these factors, instead it is based on per patient encounter. Due to this, primary care physicians focus on increasing the volume of patients and reduce the time spent with each patient. Most physicians are in a hurry and under stress which leads to misdiagnosis, useless tests and referrals, decrease in quality of care and a very formal relationship between physician and patients. [6] Next important factor is that physicians employed by hospitals are incentivized or prized depending on number of patients that they bring but there is no measure to the quality of care they impart. The volume of patients precede quality because the financial benefits are huge e.g.- Each lab tests physicians’ order, each referrals they make, benefits hospitals in terms of huge monetary benefits which in turn becomes a basis of primary care physician’s salaries. Thus, understandably what drives physicians is to employ methods to increase volume of patients, decrease time spent with each patient and other ways to monetize each patient-physician interaction. [3] The third hindrance is hospitals hiring generalists called hospitalists to provide care to patients with the goal of reducing patient days per admission. This might lead to improve in care for a certain amount of time but the reason behind hiring such individuals is not to improve patient care but instead to benefit hospitals financially. The Patient Centric Approach model Patient Centered Medical Home Patient Centric medical home helps address the patient centric approach by emphasizing on high quality patient care and lower the healthcare cost. They reorganize primary care practice by recognizing the importance of patient’s experience and works on system based approach to transform health services being offered. PCMH centers their service on elderly with acute care needs, patients with physical disabilities and with specific preferences in terms of culture and values. The care offered is comprehensive and designed to meet patients’ needs including physical and mental attention, chronic care and long term assistance like help in performing daily ablutions for patients with functional limitations. [8] Accountable Care Organizations ACOs have been set up with the goal of ensuring high quality of care is given to patients at the right time to prevent medical errors and reduce medical costs. Mostly ACOs are formed by group of doctors and hospitals who voluntarily come together to serve Medicare patients. [9] The basic promise that ACOs hold is to have patient centered care and treat patients with empathy, care and work towards avoiding unnecessary costs and develop a personal relationship with patients. Thus, government should incentivize formation of more ACOs to ensure more patient- centric approach. Strategic IT investment IT is the obvious answer to increase efficiency, reduce medical errors and improve quality of care in US. Though there are many facets of IT that can be used, use of Electronic Health Records (EHR) and Electronic Medical records (EMR) are the most important tools to use. EMRs are digitized version of patient record keeping for a physicians. EMR has been instrumental in reducing medical costs overtime by enabling better interactions between departments and monitoring patient’s visiting time and medical information. Patients can also log on and know about their health records and be better prepared. EHRs stores patient’s records so that if needed emergency departments can access it before giving them any medicines. This saves the cost of duplicate tests because all the data needed to prescribe medicines are present in EHRs. Feedback and review model: Patient Opinion Patient opinion was founded in 2005 and is the leading feedback platform for healthcare in UK. They allow patients to write their reviews/ stories about their experience and tag the particular provider. Other users can then favorite the post if they have experience the same thing. Patient Opinion also has an analytical engine which does sentiment analysis for each hospital and show what areas need improvement and which departments received positive reviews. The hospitals can read these reviews posted about them and respond to the complaints and praises. This helps them to improve their quality of care and address the issues raised by patients. Patient Opinion is a social enterprise and a NGO which is independent of NHS but share the same values. It is funded through user subscriptions, healthcare providers and healthcare Commission. Providers subscribing to Patient Opinion get the access to all patient feeds and can respond to the reviews. Though, use of patient opinion by patients is free. Patient Opinion is available across England but not (yet) the rest of the UK. It covers all acute trusts. As of today, 600 hospitals are registered with patient opinion and working together to improve the healthcare quality in UK. [5] How Patient Opinion fits the review model: It allows patients to give feedback on their health services and to see what others are talking about. It also acts as a platform to hear and respond to reviews and complaints posted by patients. They can compare their ratings with other hospitals and find out which of their departments are doing good and bad. All the opinions are reviewed before publication and editorial policies are public. The critical reviews are marked and directed to the healthcare providers while maintaining patient identity. Below are some feedback posted by patients for â€Å"King’s Mill Hospital† over a period of 2 weeks: Taking â€Å"King’s Mill Hospital† as our example for this study, let us look at some figures which help us better understand the Patient Opinion model: *Data collected is for the month of April: Analysis: Analysis: As of now, for the entire Patient Opinion database, feedback opinion so far is around 50% positive, 30% mixed and around 20% critical. Below is data of number of posts till date: In the last month, of all the posts, 53% had a response from hospital staff and 6% of responses actually lead to change. The numbers do look small but in the larger picture, it is an incremental change which slowly is changing the face of UK healthcare. Conclusion: Patient centric healthcare is the answer to the problems of rising cost and low quality of healthcare in USA. A patient centered communication gives more satisfaction to patients and increase their faith on the physician and treatment. Emotional health is better when patients feel that they have a personal equation with their physicians and their preferences, culture and values are being considered while treatment. It is very important to increase emphasis on physician’s empathy towards patients and introduce feedback model to increase efficiency of hospitals. Patient Opinion is bringing change into the healthcare scenario of UK by making patient reviews an important tool of decision making. Hospitals are responding to these reviews, trying to make amends and improve the quality of care. Currently, healthcare of USA is financially driven and patients are not treated as a valued customer. In future, if we want the healthcare cost to go down and expect better service, it is very important to bring the focus on patients and build the system around them. References: [1] Jo Anne L. Earp, Elizabeth A. French, Melissa B. Gilkey: Patient Advocacy for Health Care Quality [2] Bechtel, Christine.If You Build it, Will They Come? Designing Truly Patient-Centered Health Care.Health Affairs [3] http://healthaffairs.org/blog/2012/01/24/patient-centered-care-what-it-means-and-how-to-get-there/ [4] Moira Stewart, Judith Belle Brown, Allan Donner, Ian R. McWhinney, Julian Oates, Wayne W. Weston, John Jordan, The Impact of Patient-Centered Care on Outcomes [5] https://www.patientopinion.org.uk/info/about [6] Improving Patient Opinion Mining through Multi-step Classification, Lei Xia, Anna Lisa Gentile, James Munro, Josà © Iria [7] http://www.ncqa.org/Programs/Recognition/PatientCenteredMedicalHomePCMH.aspx [8] Ensuring That Patient-Centered Medical Homes Effectively Serve Patients With Complex Health Needs, AHRQ [9] http://www.cms.gov/Medicare/Medicare-Fee-for-Service-Payment/ACO/ [10] http://www.ncbi.nlm.nih.gov/pmc/articles/PMC64755/

Howl by Allen Ginsberg Essay -- Poetry Poems

"Howl": How the Poem Came to Be and How it Made Allen Ginsberg Famous When Allen Ginsberg sat down at a secondhand typewriter in 1955 and began the first of his many subsequent drafts of "Howl," he had no idea of the controversy it would cause. I fact, he didn't even set out to write a formal poem and especially not one that he would consider publishing. Instead, what the 29 year old began would materialize into his most famous literary work and the cause of a much publicized trial debating the first amendment right to freedom of speech. The events of Ginsberg's life and the events going on in the world around him inspired and prepared him to write "Howl," but perhaps one of the most important factors contributing to the poem and the author's fame was the surge in interest in writing, reading, and listening to poetry, which came to be known as the San Francisco Poetry Renaissance. The poem that caused the great controversy over obscenity in literature is a four part series of separate works, written mostly at different times that complete a series of ideas, which Judge Clayton Horn considered to have socially redeeming value. In the author's own words, the poem is an 'affirmation' of individual experience of God, sex, drugs, absurdity etc. Part I deals sympathetically with individual cases. Part II describes and rejects the Moloch of society which confounds and suppresses individual experience and forces the individual to consider himself mad if he does not reject his own deepest senses. Part III is an expression of sympathy and identification with C.S. [Carl Solomon] who is in the madhouse -- saying that his madness basically his rebellion against Moloch and I am with him, and extending my hand in union. This is an affir... ...ibliography Cassady, Carolyn. Off the Road. New York: William Morrow and Company, Inc., 1990. Cherkovski, Neeli. Ferlinghetti: A Biography. New York: Doubleday and Company, Inc., 1979. Eberhart, Richard and Allen Ginsberg. To Eberhart from Ginsberg. Massachusetts: Penmaen Press, 1976. French, Warren. The San Francisco Poetry Renaissance, 1955-1960. Boston: Twayne Publishers, 1991. Gifford, Barry, ed. As Ever: The Collected Correspondence of Allen Ginsberg to Neal Cassady. Berkeley: Creative Arts Book Company, 1977. Ginsberg, Allen. Howl and Other Poems. San Francicso: City Lights, 1956. Miles, Barry, ed. Howl. New York: Harper Perennial, 1995. Schumacher, Michael. Dharma Lion: A Critical Biography of Allen Ginsberg. New York: St. Martin's Press, 1992. Simpson, Louis. A Revolution in Taste. New York: Macnillian Publishing Company, Inc., 1978.

Leadership and Entrepreneur Essay

Leadership and entrepreneurship have become more popular recently so that many researchers have been studied about these subjects and tried to find out their definitions and nature (Northouse, 2007; Kuratko and Hodgetts, 2007 and Deakins and Freel, 2009). It cannot be denied that there are a huge amount of people having leadership and entrepreneurship characteristic. In order to have a look closer about the leadership and entrepreneurship, the author will take the case of Conrad Hilton as an example to evaluate. However, before doing that, some significant leadership and entrepreneurship theories such as definitions and characteristics of different approaches will be reviewed critically. This essay will be divided into three parts. It will commence with theories of leadership and then focus on entrepreneurship and the last part will combine the theories with term of actual life by judging the characteristics of Conrad Hilton about his leadership and entrepreneurship characteristics. The first part aims to review leadership theories critically. It includes definitions, distinctive approaches and variety of factors that impact on leadership. There are a number of different definitions about leadership have been published (Stogdill, 1974). According to Northouse (2007), they are divided into six types such as focus of group process, personality perspective, act or behavior, power relationship, transformational process and skills perspective. However, Northouse (2007) states that there are four components such as: leadership is a process; leadership involves influence; leadership occurs in a group context and leadership involves goal attainment play a role as foundation for all of types. Based on this foundation, the widely accepted definition about leadership can be defined as follow: â€Å"a process whereby an individual influences a group of individuals to achieve a common goal† (Northouse, 2007, p. 3) and this is also the suitable one related to discussion in this essay. From this definition, it can be seen that leadership is an interaction behavior between leaders and followers as well as this the definition also indicates the important of the factor â€Å"influence†. It is clear that without this factor, leadership will not exist. However, this factor does not only stand for the power of leader with followers but also followers with leader because this is two-way relationship. In addition, the second factor should be considered is â€Å"group†. Whatever the size and type of group such as a community, an organization or a small group, leadership can only occur in context of group. Although each person in each group can have different individual purpose, they still have the same goal and they influence each other to achieve that common goal. Obviously, common goal is one part of leadership. Last but not least, this definition of leadership considered attendance of goals. This means leadership has to guide the group achieve the goals. As can be seen from this definition, leadership can be any member in the group, it is not a particular person. This means in the process going to achieve common goals of the group, anyone can be a leader and has influence on others. According to Northouse (2007) the leader of a group has five key traits such as sociability, intelligence, self- confident, determination and integrity. Those five key traits have been utilized in order to adjudge employees’ leadership skills. The following issue of leadership theory is leadership’s nature. As the same situation with leadership definition, its nature also has a several opinions. Authors such as Jago (1982), Bass (1990), Burns (1978), Heller and Van Til (1983), Hollander (1992) considered leadership as a process, while author such as Bryman (1992) defined it as traits. Among those authors, some of them approached leadership as a prominent situation whereas others viewed it as an assigned one. As a viewpoint of Bryman (1992) seeing leadership as traits, considered leadership as one’s property and different people will have different level of leadership (Northouse, 2007). As the result, following this view, leader can be seen as born-talented and it seems could not be learnt. This view will make people unconfident and do not have motivation to develop their leadership skills. The second concern about the nature of leadership is the distinction between the view of assigned and the view of emergent in leadership. With the view assigned, leadership is understood as the one in a position of a formal organization. For instance, course leader or dean of a department. However, it can be seen that in some cases, assigned leadership is not the real leader of the group. In contrary view, leader can be anyone who can influence people in a group whenever he has an occupying position or not. It is emergent leadership and there are two points of view about the emergent leadership. On the one hand, some authors state that personal traits will make the point. That means the person who has brilliant brain, confident and dominant performance will become a emergent leader (Smith and Foti, 1998). On the other hand, other researchers point out that the emergent leader is the person who is sociable and always seeking others’ opinion (Fisher,1974) Finally, thinking about two concepts of leadership and management, comparing some aspects of two of them, people will confuse whether it is different or not because they have many common things. For example, human and their relationship will be the center of both concepts. In addition, achieving one or more common goals is the purpose of the two concepts. Moreover, two concepts involve process. In brief, many functions of management are also mentioned when envisaged about leadership. However, the nature of the two concepts can prove that they are two different concepts. Kotter (1990) cited in Northouse (2007,) shows that the order and consistency of organizations is the primary function that provide by management while change and movement of organizations is the primary function of leadership. This means management seems to be more ordered and stable, whereas leadership is about looking for adaptive and constructive change. The second part is about entrepreneurship. The same situation with leadership, entrepreneurship also has a huge amount of definitions and descriptions that over the decades, authors such as Bowen and Hisrich, 1996; Morrison, 2000; Deakins and Freel, 2006 try to clarify (Kuratko and hodgetts, 2007). For instance, Schumpeter (1951) indicates that entrepreneurship is one of aspects of leadership in the wide context. Meanwhile Shapero (1975) states that entrepreneurship is a type of behavior such as risk taker, innovator and visionary. However, the most used definition by many authors when talking about entrepreneurship is â€Å"the process of creating something new with value by devoting the necessary time and effort; assuming the accompanying financial, psychic, and social risk and uncertainties, and receiving the resulting rewards of monetary and personal satisfaction†. This definition was written in the text book of Baron and Shane (2008), Hisrich et al. (2010) and Kuratko and Hodgetts (2007) Seeing inside entrepreneurship, it is easily to discover that there are some different theories written about its nature over decades (Kuratko and Hodgetts, 2007). In order to evaluate, the two approaches will be used are â€Å"School of thought† approach and process approach. On the one hand, the first approach called â€Å"school of thought† divided entrepreneurship into six different activities such as environment, financial, traits, venture opportunity, strategic formulation. This essay will look into each activity in order to have a clear concept about its nature. First of all, Van de Ven (1993) state that environment â€Å"school of thought† viewpoint is external elements could affect entrepreneur. For example, the social group or socio-political that the entrepreneurs join in can influence them not only in positive way but also in negative way. Secondly, when raise the idea about financial school of thought, Brophu and Shulman (2002) indicated that entrepreneurship present based on capital-seeking process. This can be understand because â€Å"This school of thought views the entire entrepreneurial venture from a financial management standpoint† (Brophy and Shulman, 2002 cited in Kuratko and Hodgetts, 2007, p. 38). This view expresses that financial essential for a development of entrepreneur. Thirdly, traits in entrepreneur are the school of thought that has been researched the most (Shaver and Scott, 2004). This view considered that the success of entrepreneurs come from the characteristic such as achievement, creativity, determination and technical knowledge (Shaver and Scott, 2004). In this school of thought, it can be found the two opposite point. Aronsson (2004) believes in the element of entrepreneurship such as creative and challenging. In this view, he seems to be except education factor in entrepreneur development. Contrasting this point, Katz (2004) states that entrepreneur can be made by education. The positive of this point is that it will motivate people in learning to become entrepreneur based on the education and training program. This is very important to enhance entrepreneurship (Katz, 2004 cited in Kuratko and Hodgetts, 2007). Venture opportunity is another school of thought and it concentrates on the opportunity aspect of venture development. It means if someone want to be a successful entrepreneur, he/she must has the awareness of market and be creativity (Kuratko and Hodgetts, 2007). Last but not least, some researchers have been focused on strategic formulation (Steiner, 1979; Lyles, 2001; Hitt et al. , 2001). In this school of thought, the successful development of entrepreneur cannot be absent of the planning process and this must be uniqueness (Kuratko and Hodgetts, 2007). On the other hand, Morris et al. (1994) indicate that process approach also has some point of view such as integrative, assessment and multidimensional. While there are different approaches and it looking in to different aspect of ntrepreneurship, Kuratko and Hodgetts (2007) wrote that the common aim of those approach is â€Å"to describe the entrepreneurial process as a consolidation of diverse factors† (p43) In order to have a comprehensive context about entrepreneurship to adjudge the selected person, some other theories will be added besides the two approaches ways discussed above. For instance, entrepreneur is defined as whom alert to profitable opportunities for exchange (Kirzn er cited in Deakins and Freel, 2009) whereas Schumpeter (2009) viewed it as an innovator. The view of Kirzner make everybody can be an entrepreneur while Schumpeter think that only person who has special ability can be entrepreneur (Deakins and Freel, 2009). Looking into two viewpoint above, it is easily see that Kirzner’s view is better because people can have motivation to become entrepreneur. There are also having a lot of conceptualized of entrepreneur of other authors such as Stokes and Wilson, Drucker. However, the most common entrepreneur approach is the trait approach. The trait approach indicate that there are five popular personality of entrepreneur: need for achievement, need for autonomy, self-belief, risk-taking and locus of control (McClelland 1961; Getz, Morrison & Carlsen 2004; Wu 1989; Stokes and Wilson 2006; Drucker 1995; Brockhaus & Horwitz 1986 ). Based on those theories, the author will apply on Conrad Hilton. The essay’s author notices that although Conrad Hilton has both skills and traits in terms of leadership and entrepreneurship, it is easily seeing that his entrepreneurship skills seem to outweigh his leadership ones (Baird, 2004). In fact, no one can deny Hilton’s entrepreneurship abilities because of clearly evidences. This is illustrated in Baird’s research that he tends to do his business in different ways with very good vision and high level of self-believe. Baird (2004) indicates that in 1950s when a platoon of hotels in Washington, New York and Chicago could not get the profit and led to loss, Hilton bought them then operated and got the profit from them. In addition, a â€Å"magic formula† of financial management standards was guided to set in all hotel departments by Hilton in order to reducing costs as well as increasing profits when guest services are remained and enhanced. Moreover, after the World War I, Conrad Hilton was always seeking new opportunities for his business. In 1919, when visiting the Texas town of Cisco, he quickly realized the oil fields and railroad travelers were the new potential business. Thinking about the experience of operated family’s hotels in New Mexico, he can make Mobley Hotel operation better so that he bought it instead of a local Cisco bank. His business seems very profitable when his hotel averaged 300% occupancy and its profit can make him have enough money to buy the second hotels in Fort Worth despite of the 1920 depression (the Melba, in October 1919). After that, he continued bought two others small Texas hotels. By the end of 1923, the hotels room operation in Texas was 530. During the stock market crash in 1929, as many other American’s hotel, Hilton hotels performed poorly and was going to bankruptcy, however, instead of declaring bankruptcy, he challenged his business again by making a financial agreement with the National Hotels Corporation. Once again, his business was imaging successful and money earned from that business allowed him to pay off all his loans before. Strand (1951) supposes that the efficient Hilton â€Å"magic formula† management system has kept the hotels profitable even with low occupancy. All of those evidences present Conrad Hilton entrepreneurship skills including doing things in different way, need for achievement, need for autonomy, self-belief, risk-taking and locus of control as mentioned in the theories review part above. Moreover, the most clear and convince evidence is that Comfort (1964) has considered Hilton as an international entrepreneur (Baird, 2004). By contrast, although it is though that he is also a leader, there are very limited references mentioned this aspect of him. From the resources have been found by the essay’ author, only Baird (2004) states that Hilton played â€Å"a leadership role in support of an economic mean sand a philosophical approach to achieving world peace†(Baird 2004, p. 3). As a result, â€Å"he became not only a business leader but also a statesman with access to world leaders† (Baird 2004, p. ). According to theories above, it can be said that he belongs to assigned leader because he is not only a chairman in his hotel organization but also a statesman in American political system. However, combining with the process of getting successful in his life in which many his special traits have been presented, it could be said that he also has potential to become an emergent leader without any formal position. To be brief, it is clear that the controversy about leadership and entrepreneurship will never last among writers over years. Although those theories above are a small part of the giant knowledge about leadership and entrepreneurship and they are not really holistic, they still can be seen as the best core knowledge of these fields. Therefore, the evaluation of skills and ability about leadership and entrepreneurship of Conrad Hilton in hospitality and tourism industry based on these theories is acceptable. In the discussion above, it can be stated that Conrad Hilton is not only an entrepreneur but also a leader specially assigned leader. However, his entrepreneurship is out weight of leadership.