Shall we dance Case Study Example | Topics and Well Written Essays - 500 words

Shall we dance - Case Study Example The ballroom dancing mostly targets the women who have a great interest and money to spend on dancing classes. The two business partners will offer global dance brands in an effort to promote the company Dance space into an excellent company (Griffin 584). The business idea has been implemented, and Tang starts to give the dance lessons and selling the video in various stores across Canada and Britain. The two have targeted about three websites for customers to mingle as well as download the earlier mentioned video with different varieties of dance videos (Griffin 584). However, the only limitation happens to capital since the company requires about 1.4 million dollars. The two have made an impression on Tim Draper who is an investor in various internet programs. The business partners hire a coach in preparation to meet Tim Draper but the coach advice them not to meet Tim since they do not have a well defined sales pitch (Griffin 584). The two had been now concentrated on the investm ents such that they forgot to come up with a solid sales pitch. On the meeting day, they give a performance and then discuss the prospects of the company. The two experts offer their arguments on the business preparation. Robert Herjavec disagrees with Beverly and Tang’s ideas and insists they should also target the young generation as well as the boomers are have no technologically awareness and using the websites cannot work (Griffin 584). Conversely, KO supports the ideas by the two but also insists that Beverly and Tang should revamp their language and that they should form different segments for different age groups (Griffin 584). Being a new company based on the interests of a given demographic group, the company owners need to analyze the external and internal S.W.O.T to come up effectively with a solid sales pitch. The company owners